By Mo Hussein
1 min read
Why the questions matter more than the pitch
Every agency's website says they're collaborative, transparent and passionate. Ours probably does too. The answers to a few plain questions tell you far more, and a good agency will be glad you asked.
About the people
- Who will actually build this? Can I meet them before we sign? Watch for a senior person who sells the project and then disappears.
- Who's my day-to-day contact, and how quickly do they usually reply?
- What happens if someone on the project leaves partway through?
About the work
- Can I see something you built that's live and in use today? Screenshots are easy. Working software is harder to fake.
- How will I see progress? Look for regular demos of working software, not just status reports.
- What happens when I change my mind halfway through? You will, and that's normal. You want to know how it's handled before it happens.
About the money
- Is this a fixed price, or paid by time spent? What's not included? Both models can be fair. What matters is knowing which one you're on and where the edges are.
- What will it cost to run each month after launch, and who'll be paying those bills?
About the ending
- Who owns the code and the data when we're done, and is that written into the contract?
- If we part ways, what do I get to take with me, and could another developer pick it up?
Ask us too
Bring this list to a discovery call and work through it with us. If any of our answers are vague, you've learned something useful either way.




